People who visit your website aren’t necessarily looking for something to buy. However, when they put things in their digital shopping carts, you want them to buy. That’s why it’s so important to study abandoned cart email examples and learn to…
While lead generation still remains a key focus for marketers, 74% of companies state lead conversion as their top priority. What does this mean for you, as a marketer? You can’t stop at lead generation. A lead nurturing strategy is what’s…
Email collection is undoubtedly the most important part of email lead generation. Without emails, you have no ability to reach out to your leads. But catchy email subject lines are a close second. Lead generation strategies build on one another. First, you collect…
Email pop ups aren’t like a jack in the box. They don’t startle, irritate, or offend your readers. Your email pop ups should appear at the right time and provide so much value that your website visitors don’t mind them. At…
Hello Bar has been live and kicking since 2010. It’s seen tens of thousands of users. It’s built hundreds of thousands of pop-ups. It’s generated millions of leads and ushered just as many click-throughs. But in all this time, there’s one…
I get asked this question all the time: What is a good email open rate? Unfortunately, there’s not a definitive answer. If there were, I wouldn’t have to write an entire article on the subject. However, there are a few things…