You might have heard that exit-intent popups don’t work too well. Many marketers rail against them for poor performance, annoying UX, and other perceived inadequacies. But does that mean you shouldn’t use exit popups on your website? No. It means you need…
Lead magnets dominate the marketing industry. Everyone seems to have at least one. But why? And should you follow suit? The answer is pretty simple. Lead magnets are popular and widely used by marketing experts because they work. Lead magnets are popular because they…
A/B testing is all the rage these days, but many entrepreneurs and marketers come up short. They’re A/B testing their emails, landing pages, sales pages, and other marketing materials, but they don’t glean anything useful from the data. It’s a common…
Twitter marketing doesn’t have to be hard — or expensive, for that matter. In fact, you can learn how to get followers on Twitter without spending any money at all or giving up your other marketing pursuits. How? By following the…
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Effective lead generation is one of the cornerstones of good business. It helps you attract interested consumers to your products or services so…
Many B2B companies believe that lead generation matters only for businesses that market to consumers. In reality, B2B lead-generation strategies matter just as much. You simply have to adjust your approach when you’re marketing to other businesses. Take Facebook, for instance.…