For many entrepreneurs, lead capture pages become an afterthought. They’re relegated to a bottom-tier priority level. That’s a mistake. Leads are valuable. They don’t have dollar signs hanging over their heads, but they can turn into customers if you nurture them…
Conversion rate optimization, or CRO, has become one of the top pursuits for marketers everywhere. Boosting conversion rates can have a huge impact on your bottom line, so there are tons of benefits of conversion rate optimization. However, before you can…
It’s really easy to screw up email subject lines. Too often, entrepreneurs and marketers go with something obscure and friendly — only to find themselves blacklisted. That’s not what you want. You think you’re saying, “Hi!” but what you’re really saying…
E-commerce optimization is essential for any business owner who wants to stand out and get found amidst the Amazons and eBays of the world. Small e-commerce shops can perform very well, but you have to know how to make your site…
Question: Who needs copywriting tips? Answer: Everyone who writes copy. Copywriting is sometimes a bit misunderstood. People assume that you just write whatever comes to mind and hope for the best. It doesn’t work like that. You need to know the…
You’ve probably seen a lot of news related to the GDPR, but you might not know what all the fuss is about. I’m going to break it down for you and provide you with a GDPR compliance checklist to boot. What…