Conversion rate optimization, or CRO, has become one of the top pursuits for marketers everywhere. Boosting conversion rates can have a huge impact on your bottom line, so there are tons of benefits of conversion rate optimization. However, before you…
It’s really easy to screw up email subject lines. Too often, entrepreneurs and marketers go with something obscure and friendly — only to find themselves blacklisted. That’s not what you want. You think you’re saying, “Hi!” but what you’re really…
E-commerce optimization is essential for any business owner who wants to stand out and get found amidst the Amazons and eBays of the world. Small e-commerce shops can perform very well, but you have to know how to make your…
Question: Who needs copywriting tips? Answer: Everyone who writes copy. Copywriting is sometimes a bit misunderstood. People assume that you just write whatever comes to mind and hope for the best. It doesn’t work like that. You need to know…
Have you ever heard the phrase “scan the headlines.” It’s a dated reference — you know, back when we actually unfolded newspapers on the breakfast table — but it’s still relevant. If you don’t use the best techniques for writing…
You’ve probably heard marketers and website owners talk about calls to action (CTAs) before. They’re essential if you want to turn website visitors into leads and customers. A lead is someone who has connected with your business in some way,…