Lead capture is one of the most important ways to market your business, but to do it effectively, you need a slam-dunk lead capture form. A lead capture form allows your prospects to provide you with their contact details and other…
When you create a sales funnel for your prospective customers, you lay the groundwork for a profitable business relationship with them. A sales funnel is nothing more than a tool at first glance, but it’s a pretty powerful one. You…
Have you ever gotten frustrated in a brick-and-mortar store, then left your full shopping cart on aisle three before stalking back out to the parking lot? That’s why it’s important to collect as many abandoned cart email tips as possible.…
Email collection is a bit like dating. You might like someone, but you need to get his or her phone number, email address, or other contact information. The process has to move forward if you want to create a relationship.…
Learning from great email campaign examples will make you a better marketer, regardless of the industry you’re in. You’ll also get an idea for what you don’t want to do. Maybe it’s not right for your brand, or perhaps you can improve…
Believe it or not, some of the best headline writing strategies come from the good old days of newspapers. They’re a fading breed, but we can still learn from those who went before us, right? In the newspaper industry, writers and…